Mupu Jeruk Attractions as a Sustainable Tourism Alternative

Imaddudin, Imaddudin and Koerniawaty, Francisca Titing and Sinaga, Firman (2022) Mupu Jeruk Attractions as a Sustainable Tourism Alternative. Enrichment : Journal of Management, 12 (5). pp. 4023-4032. ISSN 2087-6327

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Abstract

Tourism acts as a leading sector that will help the recovery of other sectors in the tourism supply chain. The potential of agro-tourism becomes a sustainable tourism opportunity by playing an integrated 4A role. This study aims to analyze the potential of sustainable 4A tourism in special interest tourism. This study uses a qualitative descriptive method through data collection by means of observation, and in-depth interviews supported by a SWOT analysis from the side of sustainable tourism 4A (Attractions, Accessibility, Ancilliary, and Amenity). The results showed that Mupu Jeruk provides a unique experience by picking fruit and getting education and entertainment that is integrated with the concept of tourism and has tourism potential to be developed into a tourist destination of particular interest as an alternative to fruit picking and edutainment tourism supported by 4A which can attract stakeholders. as a promised development prospect

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	S2 Terapan > Perencanaan dan Pengembangan Pariwisata
Depositing User:	Francisca Titing Koerniawaty
Date Deposited:	07 Mar 2023 15:29
Last Modified:	12 Mar 2023 22:56
URI:	http://repository.ipb-intl.ac.id/id/eprint/60

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