Artini, Ni Luh Putu Yati and Koerniawaty, Francisca Titing (2023) Strategy for the development and promotionThe Penaban Lontar Library Museum, Karangasem-Bali to increase tourist visits. Enrichment : Journal of Management, 12 (6). pp. 4944-4952. ISSN 2087-6327
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Abstract
The Dukuh Penaban Traditional Village community initiated the construction of the Dukuh Penaban Lontar Library Museum in Karangasem Regency, Bali, to collect, store, preserve, and present the local community’s lontar works and empower the community at large. The goal of this study is to explain how the Dukuh Penaban Lontar Library Museum is being developed, promoted, and made to attract more tourists. Descriptive qualitative research was used for this project. This writing draws on interviews, observations, and documentation for its data. A plan for the growth and promotion of the Dukuh Penaban Lontar Library Museum has been developed as a result of this writing, which includes the following: Special interests are used to package products for tourist attractions; online media are used to promote them; homestays, restaurants, international-standard public restrooms, and souvenir shops are developed; directions are added; and human resources training is provided.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | S2 Terapan > Perencanaan dan Pengembangan Pariwisata |
| Depositing User: | Francisca Titing Koerniawaty |
| Date Deposited: | 07 Mar 2023 15:27 |
| Last Modified: | 07 Mar 2023 15:27 |
| URI: | http://repository.ipb-intl.ac.id/id/eprint/56 |
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